Privacy Policy
# Privacy Policy
Last updated: June 2026
## Introduction
Pet Toy UK (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains what information we collect, how we use it, and your rights under UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using Pet Toy UK, you agree to the practices described in this policy.
## Who We Are
Pet Toy UK is an independent pet product comparison website that helps users compare pet products and prices from a range of UK retailers.
If you have any questions about this Privacy Policy or how your data is handled, please contact us using the details provided at the end of this document.
## Information We Collect
### Information You Provide
We may collect personal information when you:
* Contact us via email or contact forms
* Submit enquiries
* Communicate with us regarding products, retailers or partnerships
This information may include:
* Name
* Email address
* Any information you choose to include in your message
### Information Collected Automatically
When you visit the website, certain information may be collected automatically, including:
* IP address
* Browser type and version
* Device information
* Pages visited
* Time spent on pages
* Referring websites
* General location information
This information helps us understand how visitors use the website and improve our services.
## How We Use Your Information
We may use your information to:
* Respond to enquiries
* Operate and maintain the website
* Improve website functionality and user experience
* Monitor website performance and usage trends
* Prevent fraud or misuse
* Comply with legal obligations
We will only process personal data where we have a lawful basis for doing so.
## Analytics
We may use analytics services such as Google Analytics to understand how visitors use the website.
These services may collect information such as:
* Pages viewed
* Time spent on site
* Device information
* Approximate location
Analytics information is used in aggregate form and is not intended to identify individual users.
## Affiliate Links
Pet Toy UK participates in affiliate marketing programmes.
When you click a product link and visit a retailer, tracking technology may be used to record that the visit originated from our website. This allows us to earn a commission if you make a qualifying purchase.
Affiliate tracking is managed by third-party retailers and affiliate networks, and their own privacy policies will apply once you leave our website.
## Cookies
Our website uses cookies and similar technologies to improve user experience and measure website performance.
Cookies may be used to:
* Remember user preferences
* Analyse website traffic
* Support affiliate tracking
* Improve functionality
You can manage or disable cookies through your browser settings.
For more information, please see our Cookie Policy.
## Third-Party Websites
Our website contains links to third-party retailers and websites.
Once you leave Pet Toy UK, we have no control over how those websites collect or process your information. We recommend reviewing the privacy policies of any website you visit.
## Data Security
We take reasonable steps to protect personal information from unauthorised access, loss, misuse or disclosure.
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
## Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or to comply with legal obligations.
## Your Rights
Under UK data protection law, you may have the right to:
* Access your personal data
* Request correction of inaccurate information
* Request deletion of your data
* Restrict processing
* Object to processing
* Request transfer of your data where applicable
To exercise any of these rights, please contact us using the details below.
## Contact
For privacy-related enquiries, please contact:
Scott Boyd
Pet Toy UK
Contact Form
## Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to the website, legal requirements or our services.
Any updates will be published on this page with a revised effective date.
